Seven & I Holdings Co., Ltd

Discussion in 'Endorsements- Commercial Films (CF)' started by Nindy, Jan 19, 2015.

  1. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    Seven & I Holdings Co., Ltd.(株式会社セブン&アイ・ホールディングス Kabushiki-gaisha Sebun ando Ai Hōrudingusu?, Seven-i (セブンアイ)) is a Japanese diversified retail group headquartered in Nibancho, Chiyoda, Tokyo, Japan.[1] Founded originally in 1920 as Ito-Yokado, Seven & I is now the fifth largest retailer in the world,[2] with 35,000 stores in approximately 100 countries.

    Tohoshinki endorsed Seven & i Holdings for: 7-Eleven products, the Seibu Silver card and 7-net shopping.

    credit wikipedia


    ======


    [TRANS] 110727 Three Convenience Stores Step Into The Korean Wave, “Tohoshinki” And Other Collaborations Pull In Female Customers


    [​IMG]

    The three largest convenience stores have concurrently started using popular Korean idols for their campaigns and character images. As all eyes are on the growing popularity of Korean dramas and music, this was done in consideration of encouraging the female customers, which account for approximately 30% of the customer base with much room to grow.

    The largest chain, 7 eleven Japan released nigiris, bentos and such for popular male idol group “Tohoshinki” and female group “Shoujo Jidai,” starting from 7 July. Tohoshinki also participated in the sampling and supervision of the “Korean Seaweed Nigiri” and “Korean Style Grilled Beef,” which for the first week after it was released, surpassed the staple best sellers “Red Salmon” and “Tuna Mayonnaise” by far, coming out on top. The management from this company gave his feedback, saying “The Korean wave has a great effect.”

    For 7 & i Holdings, they also used Tohoshinki for the “ochugen” gifts promotions that was held in 7 eleven, Ito Yokado and the rest of the group. Among the products sold by 7 & i, the Tohoshinki “highly reccommended” products, the cold noodles and yuzu drinks, were purchased by many, not just as gifts but also for their own consumption.

    (T/N : Japanese have a tradition of giving gifts to those you are thankful to, once in July (“Ochugen”) and once in December (“Oseibo”))

    (Irrelevant parts omitted)

    Source : [Sankei Business]

    Translated & Shared by: dongbangdata.net
     
    Last edited: Jan 21, 2015
  2. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    The Seibu Silver card
    Silver Card CF making dance scene of the new song "I Don't Know".

    [​IMG]


    東方神起 ☆ 『I Don't Know』 ダンスシー




    =====


    [TRANS] Tohoshinki Dances With Silver Bear In Their First CM After Comeback


    [​IMG]

    Popular Korean dance and vocal group Tohoshinki attended a press conference for their appearance in the first TV CM after restarting their activities.

    Tohoshinki will be working with the 7 & i Group on their summer campaign. In the promotional CM for Sogo-Seibu’s “Silver Bear’s Silver Card,” Tohoshinki dances together with the mascot character, the Silver bear, to their new song “I Don’t Know.”

    As the Silver bear was digitally added using CG, Yunho said sadly, “I wanted to meet the bear but it was added using CG…” then looked at the Silver bear which was placed at a side, asking it “Have you been well?” and creating a lot of laughter. Also, with regards to the dance choreography for the new song, Changmin revealed, “Honestly speaking, we only did 15 seconds of the dance for the CM,” and “I’m looking forward to seeing what the whole thing will look like, so let’s anticipate it together,” he commented.

    The shooting was done together with both Japanese and Korean staff. Yunho said, “It’s been a long time since we’ve worked with the Japanese staff so I was nervous, but we managed to settle in quickly, and did the shoot with a good feeling,” thinking back to the photoshoot. Changmin said, “I was interpreting (for the staff),” and talked about the episodes.

    After both men had viewed the complete CM, Yunho praised the Silver bear, saying “He danced better than we did.” Changmin then retorted, “It’s a pity that his arms and legs are too short,” to which Yunho replied, “But that can’t be helped” with a laugh, showing the closeness between the two.

    Also, their participation in “a-nation,” the outdoor music festival organised by Avex, was announced, and Yunho commented, “I’m happy to be able to participate (in a-nation) again after two years. I want to work hard, and will not be defeated by the heat,” and Changmin said, “a-nation is a big summer event, and we are able to participate in it again after two years, so I want to show a passionate stage,” with determination. With regards to the Tohoku Earthquake, Changmin said, “(The victims) must have suffered a lot. I want to tell them, let us work hard together to overcome this (disaster)”

    The new CM will start airing on 13 May. The song that was used in the CM, “I Don’t Know,” is being released as a limited edition single. Also, during the campaign period, “Tohoshinki Reccommended Gifts” (Mid-year Presents) will also be introduced via 7-Eleven, Ito Yokado, 7net shopping and other stores.

    Source : [Pia]
    Translated : dongbangdata.net
    Shared by: dongbangdata.net+ c3jj



     
    Last edited: Jan 20, 2015
  3. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    DVD Sogo Seibu's Silver Bear Silver Card TV CM Film' Making




    銀クマ・セブンネット・セブイレ TVCM+making




    =====


    [HD] TVXQ/DBSK/THSK/TOHOSHINKI/東方神起 - SILVER BEAR SILVER CARD PROMOTIONAL CM





    =====

     
    Last edited: Jan 19, 2015
  4. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    [HD] 110720 東方神起 (TVXQ) - 7net Off - Shot (Thank You My Girl)




    =====


    TVXQ 7i CM Making








    =====


    TOHOSHINKI 7net CF 15's + 30's




    =====
     
    Last edited: Jan 19, 2015
  5. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    Fans can’t bear to throw away chewing gum endorsed by TVXQ


    [​IMG]


    TVXQ’s chewing gum endorsement has become a hot topic among netizens. It is unsure if the chewing gum is part of the many Korean Wave products TVXQ is endorsing for the 7-Eleven Japan campaign.

    The photos of the chewing gum printed with TVXQ’s name was recently revealed on shopping sites and has been spreading around Twitter like wildfire. Each stick of gum is printed with labels such as “Tohoshinki,” and “東方神起.” Fans have began collecting the gum wrappers as they are a limited edition release.

    Netizens commented, “This is a first for gum wrappers,” “Feels really high quality. Should be sold in Korea too!”, “Even gum has TVXQ on it, I won’t be able to throw it away because I couldn’t bear to. I can’t even eat it!” and “What should I do? Gum like this, I want it all.”
     
    Last edited: Jan 19, 2015
  6. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    東方神起 セブン&アイグループ 2011年『冬ギフト』CM




     
    Last edited: Jan 19, 2015
  7. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    東方神起 CM スカパー 「近づいてくる」篇

     
    Last edited: Jan 19, 2015
  8. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    @miimi0605
    さ〜そんなこんなで出来上がったCMがこちら♪ ドヤッと踊るトンと銀のクマちゃん…スットボケ具合が絶妙〜♥︎ って、ホント踊ってる場合じゃねーーです! (面倒臭だけど)夕飯作らねばッε=┏(・ω・)┛

     
    Last edited: Mar 10, 2015
  9. Nindy

    Nindy Moderator Staff Member

    Joined:
    Nov 26, 2014
    Messages:
    54,609
    Likes Received:
    7,080
    Trophy Points:
    583
    s
     
    Last edited: Jan 19, 2015

Share This Page

Users Viewing Thread (Users: 0, Guests: 0)