Missha

Discussion in 'Endorsements- Commercial Films (CF)' started by Nindy, Jan 17, 2015.

  1. Nindy

    Nindy Moderator Staff Member

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    Missha

    On August 1, 2011 it was announced that South Korean boyband TVXQ signed on as advertisement models for Missha in Korea and started their official promotions that month. On choosing TVXQ, Able-CNC Marketing said "TVXQ’s powerful and luxurious image coupled with their passion for bringing new ideas to the stage perfectly fits the brand image of ‘Missha’ to a T. With TVXQ, Missha aims to become a global cosmetic brands in conjunction with the Hallyu wave, and thus become leaders of the international market".

    On 14 August 2012, Missha launched a new limited-edition TVXQ perfume set and had a special fan signing event at the Missha store in Myeong-dong. On September 10, 2012, Missha announced that the duo had again signed an exclusive contract with them to represent the brand worldwide and that their advertisements would soon be featured in some 1,000 stores across Asia

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    TVXQ! to be Selected as New Model for ‘MISSHA’! Proved Tremendous Popularity in the Advertising Industry in Asia!


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    August 2, 2011

    TVXQ! to be Selected as New Model for ‘MISSHA’! Proved Tremendous Popularity in the Advertising Industry in Asia!


    TVXQ! became a new model for cosmetic brand ‘MISSHA.’

    The head of marketing planning team, Seongmin Heo from ABLE C&C who is running ‘MISSHA,’ said “We chose TVXQ! as new model because their powerful and luxurious image and their constant challenge for new performance fit well with the brand image and strategy of ‘MISSHA.’ And also, with TVXQ!, ‘MISSHA’ is planning to spread both pop culture and beauty product as a global cosmetic brand, and lead the overseas market.”

    TVXQ’s influence has been well recognized as a Korean representative group, not only in Korea but also in America and Europe. The meeting of global beauty brand, ‘MISSHA’ and the most popular group in Asia, TVXQ! is expected to create a great synergy.

    Besides ‘MISSHA,’ TVXQ! has been modeling for ‘SOGO SEIBU’ card, summer campaign of the biggest Japanese distributor ‘Seven & I Holdings Co., Ltd., ‘THE SHILLA DUTY FREE’ and ‘Pepsi Nex,’ so it’s proving the intense interest of Asian advertising industry and music industry toward TVXQ!.

    Meanwhile, TVXQ! is scheduled to start working as model for ‘MISSHA’ from August.

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    동방신기, ‘미샤’ 새 모델로 발탁! 아시아 광고계에서도 최고 인기!

    동방신기가 화장품 브랜드 ’미샤’의 새로운 모델로 발탁되었다.

    ‘미샤’를 운영중인 ㈜에이블씨엔씨 마케팅기획팀 허성민 팀장은 “동방신기의 파워풀하고 고급스러운 이미지와 끊임없이 새로운 무대에 도전하는 모습이 미샤의 브랜드 이미지 및 전략과 잘 부합해 모델로 발탁했다. 미샤는 동방신기와 함께 글로벌 코스메틱 브랜드답게 한류열풍을 주도하고 있는 뷰티상품과 대중문화를 적극적으로 전파하는데 앞장서며 해외 시장 공략을 더욱 진취적으로 선도해 나갈 계획이다.”라고 전했다.

    동방신기는 국내뿐만 아니라 미국, 유럽 등 글로벌 무대에서도 영향력을 인정 받고 있는 대한민국 대표 그룹인 만큼, 글로벌 뷰티 브랜드 미샤와 아시아 최고 인기 그룹 동방신기의 만남은 큰 시너지를 낼 것으로 기대된다.

    또한 동방신기는 ‘미샤’를 비롯해 ‘펩시넥스(Pepsi Nex)’, ‘신라면세점’, 일본 최대 유통그룹 ‘세븐&아이홀딩스’의 썸머 캠페인 모델, ‘소고 세이부(SOGO SEIBU)’ 카드 모델로도 활동하고 있어 가요계는 물론 아시아 광고계에서도 뜨거운 관심을 얻고 있음을 확인케 했다.

    한편, 동방신기는 8월부터 ‘미샤’의 모델로 본격적인 활동을 펼칠 예정이다.


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    Last edited: Jan 18, 2015
  2. Nindy

    Nindy Moderator Staff Member

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    TVXQ Duo: The New Faces of MISSHA

    So what do TVXQ Duo and MISSHA have in common?


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    Courtesy of MISSHA Philippines


    As it turned out, Yunho and Changmin are the new image models for the Korean cosmetic company MISSHA. According to a press release given by Able-CNC Marketing, "TVXQ's powerful and luminous image coupled with their passion for bringing new ideas to the stage perfectly fits the brand image of MISSHA to a T. With TVXQ, MISSHA aims to become a global cosmetics brand in conjunction with the Hallyu wave, and thus become leaders of the international market".



    Courtesy of EtsaISR



    Here's a teaser featuring Yunho...


    Courtesy of EtsaISR



    ..and another with Changmin on the spotlight.


    Fans are really looking forward to watch more of the duo in MISSHA's future ads. For more information on their product endorsements, just "like" MISSHA Philippines on Facebook.


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    Why Missha interview





    WhyMissha Making 20110915




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    Last edited: Jan 18, 2015
  3. Nindy

    Nindy Moderator Staff Member

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    8-9 February 2012 shooting Missha cf in Thailand.


    Prince Yunho shooting Missha cf in Pattaya




    All_About_Yunho_at_Pattaya~ [PuiMyLove]





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    Last edited: Jan 18, 2015
  4. Nindy

    Nindy Moderator Staff Member

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    [Fancam] 20110208 TVXQ @ Pattaya Royal Beach Hotel [ Out for Missha Shooting]





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    Last edited: Jan 18, 2015
  5. Nindy

    Nindy Moderator Staff Member

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    L'EAU DE MISSHA / Arrival





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    TVXQ Signature on Missha Limited Edition New Perfume Release April 1


    Missha is to release limited edition of new perfume ‘L’EAU DE MISSHA’ on April 1 with only 50,000 available with Yunho and Changmin’s signature etched into the perfume bottle.

    The perfume is to a limited product of two sets with 30ml perfume bottle in gold and silver perfume bottle including a poster and 9 commemorative post cards.

    The perfume models Yunho, Changmin and model Lee Hye Sang drew a lot of attention by releasing a full-fledged cinematic teaser video.



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    L'EAU DE MISSHA / Fascination





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    TVXQ’s Missha Commercial Full Version Release


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    TVXQ’s Missha Commercial Full Version Release (Photo : .)


    TVXQ who has been selected to endorse the new fragrance list of ‘L’EAU DE MISSHA’ has released the full commercial video.

    The teaser video drew a large attention last February has now released its full version today.

    The full version features TVXQ’s duo Yunho and Changmin along with model Lee Hye Sang shows Yunho in a black and Changmin in white suit showing their mature image.



    L'EAU DE MISSHA / Fascination Full HD




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    Last edited: Jan 18, 2015
  6. Nindy

    Nindy Moderator Staff Member

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    Reader Tip: Yunho in Thom Browne


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    Today in Seoul’s shopping district Myeongdong, TVXQ held a Fansign event for 100 lucky fans; the autograph opportunity was sponsored by Missha, the cosmetics company the duo are endorsement models for. This appearance showcased Yunho in preppy fashion, courtesy of theThom Browne label once again. He wore a light grey Letterman Jacket ($1170 $586)from the American designer’s Spring/Summer 2012 collection.


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    TVXQ’s new scent brings out fans in droves



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    TVXQ attended a signing event to mark the launch of its new limited-edition perfume through the beauty brand Missha.

    At the cosmetic brand’s store in Myeong-dong, central Seoul, on Aug. 14, the boy band duo met with some lucky fans who were invited to the event.

    Those present were given a special perfume set containing a pictorial book of the boy band.

    Outside the beauty shop, hundreds of fans lined the streets to catch a glimpse of the Hallyu group. Fans from all over the world flocked to the shopping district, again testifying to just what a force TVXQ is in K-pop.

    “We hope to shine not just on the domestic scene, but worldwide,” TVXQ said at the perfume launch.


    By Carla Sunwoo [carlasunwoo@joongang.co.kr]
     
    Last edited: Jan 18, 2015
  7. Nindy

    Nindy Moderator Staff Member

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    TVXQ holds special fan signing in Myeongdong for 'Missha'


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    On the afternoon of August 14th, TVXQ set out to the streets of Myeongdong for their 'Missha' fan signing event.

    The event was set up as a celebration of the release of a special limited edition TVXQ perfume set that includes two perfumes embossed with the autographs of the members along with a photobook on all of the latest pictures of the group.

    Attendance for the fan signing was organized prior to the event online, and as expected, fans crashed the site's servers with over 5,000 rushing to grab a seat. On the actual day of the signing, hundreds were said to have paralyzed the area as they crowded around the boys' table.

    TVXQ made sure to hold each of their fans' hands and greet them face to face. Like the Hallyu stars they are, reporters were able to spot a number of Japanese and Chinese fans in line as well.

    The duo stated, "We'd like to deeply thank everyone who've expressed interest in the Missha limited edition release. We'll be showing more variety as models to advance the Missha brand into the global market."

    Source + Photos: Newsen
    Tip: and_so



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    Last edited: Jan 18, 2015
  8. Nindy

    Nindy Moderator Staff Member

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    [FANCAM] 120814 MISSHA FAN SIGN








    120814 MISSHA Fansign Yunho Focus by circle





    [NeverEnd未完]120814 Missha Sign Party My Love Babe~





    120814 동방신기 Yunho & Changmin MISSHA Fan signing event




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    Last edited: Jan 18, 2015
  9. Nindy

    Nindy Moderator Staff Member

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    Last edited: Jan 18, 2015
  10. Nindy

    Nindy Moderator Staff Member

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    TVXQ to represent Missha worldwide


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    K-pop duo TVXQ is already the face of Missha cosmetics in Korea.
    But now, the band is set to become the brand’s token models worldwide after signing an exclusive contract with the company just days ago.

    Missha announced on Sept. 10 that TVXQ will help the brand expand and that more advertisements featuring the boy band will be made visible around some 1,000 stores across Asia.

    “With the band’s image, we hope to portray the band in a global and sophisticated light,” said a spokesperson from Missha.


    By Carla Sunwoo [carlasunwoo@joongang.co.kr]


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    Missha Targets Asia with TVXQ as Asia Representative


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    TVXQ duo who was selected as new advertisement models for the cosmetic brand Missha now has become the Asia representative.

    Missha announced that it is renewing the exclusive contract with Hallyu star TVXQ as the cosmetic brand reaches out their influence in Asia.

    Missha with nearly a thousand stores all over Asia plays an important role in spreading beauty of Korea and its culture. As news of TVXQ being selected as new face of Missha, fans and cosmetic industry in and out of Korea are showing a strong interest.

    The positive image of TVXQ as top Hallyu star and influence in Asia will allow Missha to actively promote its brand as a global and luxurious brand.

    Director of the marketing department of Missha, Heo Sung Min shared, "We are excited of the synergy effort between Missha and TVXQ. We'll promote Korea's beauty products and culture all over Asia continuously targeting the overseas market."
     
    Last edited: Jan 18, 2015
  11. Nindy

    Nindy Moderator Staff Member

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    TVXQ to promote Missha throughout Asia


    TVXQ will be promoting cosmetics brand Missha throughout the Asian continent.

    On September 10th, it has been revealed that TVXQ signed an agreement to participate in activities to promote Missha throughout Asia. The boys have already promoted the brand in Korea and now they will be promoting the brand beyond. TVXQ's Hallyu status will help influence their promotions of Missha as a Hallyu brand throughout Asia.

    With the concept of a global and luxurious brand, TVXQ will diligently promote the cosmetics brand with various advertisements and promotions.

    Able C&C marketing team manager Heo Sung Min stated, "We are anticipating the synergy of Missha and Hallyu stars TVXQ. Although Missha is being positively propagated throughout Korean cosmetics product and Asia's mass culture, we are being proactive in targeting overseas market."





    Source: Korean Daily via Nate



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    [MISSHA] 더 퍼스트 트리트먼트 포맨 30' CF (TVXQ)





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    Last edited: Jan 18, 2015
  12. Nindy

    Nindy Moderator Staff Member

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    MISSHA launched TVXQ lip balm,Yunho and Changmin package signature



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    MISSHA launched TVXQ lip balm, both moisturizing and polish effect, and Yunho and Changmin package signature

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    Source: here
     
    Last edited: Jan 19, 2015
  13. Nindy

    Nindy Moderator Staff Member

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    MISSHA dominates Asia with TVXQ


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    Expanding beyond MISSHA Korea, TVXQ have become the official endorsement models and representatives of cosmetics brand MISSHA throughout Asia. As a major part of the Hallyu Wave, the duo will now participate in many advertisements and activities to establish MISSHA as a global Hallyu brand.

    As of the 5th of September, nine countries throughout Asia are promoting TVXQ on their country homepage. The band is described to have a classy and potent image that is fitting to MISSHA’s determination and brand value. Countries that have already featured TVXQ on their websites include Korea, Japan, China, Taiwan, Hong Kong, Indonesia, Cambodia, Philippines, and Mexico.

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    Source (News & Photos) – continuetvxq
     
    Last edited: Jan 18, 2015
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    Nindy Moderator Staff Member

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  15. Nindy

    Nindy Moderator Staff Member

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    120330 L'EAU DE MISSHA Launching Ceremony Yunho




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    120330 L'EAU DE MISSHA Launching Ceremony Changmin




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    120330 L'EAU DE MISSHA Preview




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    Last edited: Jan 19, 2015
  16. Nindy

    Nindy Moderator Staff Member

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    TVXQ’s Body measurement - Taken from Missha Homepage


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    Yunho


    Height: 184

    Weight: 66-68

    Shirt Size: 95-100

    Chest Measurement: 97

    Waist: 32-33

    Shoe Size: 27.5


    Changmin

    Height: 186

    Weight: 62

    Shirt Size: 95-100

    Waist: 33-34

    Shoe Size: 28.0 cm

    cre himura
    trans by boomjagalaka
     
    Last edited: Jan 19, 2015
  17. Nindy

    Nindy Moderator Staff Member

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  18. Nindy

    Nindy Moderator Staff Member

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    Last edited: Jan 19, 2015
  19. Nindy

    Nindy Moderator Staff Member

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    [MISSHA] 미샤 with TVXQ - 동방신기 Making Film




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    Last edited: Jan 18, 2015
  20. Nindy

    Nindy Moderator Staff Member

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    [HQ] SCAN by TVXQDrip


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